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\u56e2\u961f\u5173\u6ce8\u7684\u662f AI \u7b54\u6848\u5f15\u7528,\u4e24\u8005\u7684 KPI\u3001\u5de5\u5177\u94fe\u3001\u65b9\u6cd5\u8bba\u90fd\u6709\u5dee\u5f02\u3002<\/p>\n\n<h3 class=\"wp-block-heading\">\uff08\u4e00\uff09KPI \u534f\u540c\u8bbe\u8ba1<\/h3>\n\n<p>\u5efa\u8bae\u8bbe\u8ba1\u53cc\u8f68 KPI:SEO \u6307\u6807(\u5173\u952e\u8bcd\u6392\u540d\u3001\u81ea\u7136\u6d41\u91cf\u3001\u6536\u5f55\u91cf)\u4e0e AEO \u6307\u6807(AI \u5f15\u7528\u6b21\u6570\u3001\u5f15\u7528\u6392\u540d\u3001\u5f15\u7528\u9875\u9762\u8986\u76d6\u5ea6)\u540c\u65f6\u7eb3\u5165\u5185\u5bb9\u56e2\u961f\u8003\u6838\u3002\u5728\u5b63\u5ea6\u590d\u76d8\u65f6,\u4e24\u4e2a\u6307\u6807\u7684\u6743\u91cd\u53ef\u4ee5\u6839\u636e\u4e1a\u52a1\u9636\u6bb5\u52a8\u6001\u8c03\u6574\u2014\u2014AI \u641c\u7d22\u6e17\u900f\u7387\u4f4e\u7684\u9636\u6bb5,SEO \u6743\u91cd\u9ad8;AI \u641c\u7d22\u6e17\u900f\u7387\u4e0a\u5347\u7684\u9636\u6bb5,AEO \u6743\u91cd\u9010\u6b65\u63d0\u5347\u3002<\/p>\n\n<h3 class=\"wp-block-heading\">\uff08\u4e8c\uff09\u5de5\u5177\u94fe\u5171\u4eab<\/h3>\n\n<p>\u5de5\u5177\u94fe\u5c42\u9762,SEO \u5de5\u5177(Ahrefs\u3001SEMrush\u3001Search Console)\u4e0e AEO \u76d1\u6d4b\u5de5\u5177(\u81ea\u7814\u7684 AI \u5f15\u7528\u76d1\u6d4b\u811a\u672c\u3001\u7b2c\u4e09\u65b9 GEO \u5de5\u5177)\u9700\u8981\u6253\u901a\u3002AEO \u76d1\u6d4b\u5de5\u5177\u7684\u6838\u5fc3\u80fd\u529b\u662f:\u8f93\u5165\u4e00\u7ec4\u76ee\u6807\u95ee\u9898,\u5728\u591a\u4e2a AI \u5f15\u64ce(ChatGPT\u3001Perplexity\u3001\u6587\u5fc3\u4e00\u8a00\u3001\u8c46\u5305\u3001\u5143\u5b9d\u3001\u5343\u95ee)\u4e2d\u68c0\u7d22,\u7edf\u8ba1\u54c1\u724c\u88ab\u5f15\u7528\u7684\u6b21\u6570\u3001\u5f15\u7528\u6392\u4f4d\u3001\u5f15\u7528\u7247\u6bb5\u3002<\/p>\n\n<h3 class=\"wp-block-heading\">\uff08\u4e09\uff09\u5185\u5bb9\u751f\u4ea7\u7684\u5206\u5de5<\/h3>\n\n<p>\u5728\u5185\u5bb9\u751f\u4ea7\u5c42\u9762,\u5efa\u8bae\u5f62\u6210\u5206\u5de5:SEO 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class=\"wp-block-heading\">\uff08\u4e00\uff094 \u5468\u76d1\u6d4b:\u6280\u672f\u5c42<\/h3>\n\n<p>4 \u5468\u5185\u91cd\u70b9\u76d1\u6d4b\u6280\u672f\u5c42\u6307\u6807\u2014\u2014Schema \u6821\u9a8c\u662f\u5426\u901a\u8fc7\u3001\u6536\u5f55\u91cf\u662f\u5426\u63d0\u5347\u3001\u5185\u90e8\u94fe\u63a5\u7f51\u7edc\u662f\u5426\u5f62\u6210\u3001AI \u5f15\u64ce\u662f\u5426\u5f00\u59cb\u6293\u53d6\u6539\u9020\u540e\u7684\u9875\u9762\u3002\u8fd9\u4e00\u9636\u6bb5\u4e0d\u671f\u671b\u770b\u5230\u5f15\u7528\u7387\u7684\u663e\u8457\u53d8\u5316,\u56e0\u4e3a AI \u5f15\u64ce\u9700\u8981\u65f6\u95f4\u91cd\u65b0\u7d22\u5f15\u3002<\/p>\n\n<h3 class=\"wp-block-heading\">\uff08\u4e8c\uff0912 \u5468\u76d1\u6d4b:\u5f15\u7528\u5c42<\/h3>\n\n<p>12 \u5468\u5185\u91cd\u70b9\u76d1\u6d4b\u5f15\u7528\u5c42\u6307\u6807\u2014\u2014\u76ee\u6807\u95ee\u9898\u7ec4\u5728 AI \u5f15\u64ce\u4e2d\u7684\u5f15\u7528\u7387\u662f\u5426\u63d0\u5347\u3001\u5f15\u7528\u6392\u4f4d\u662f\u5426\u8fdb\u5165\u524d 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class=\"wp-block-heading\">\u4e94\u3001\u4f01\u4e1a\u5b9e\u8df5\u5efa\u8bae<\/h2>\n\n<p>\u5bf9\u4e8e\u5e0c\u671b\u542f\u52a8\u5b58\u91cf\u5185\u5bb9\u6539\u9020\u7684 B2B \u4f01\u4e1a,\u5efa\u8bae\u6309\u4ee5\u4e0b\u987a\u5e8f\u63a8\u8fdb:<\/p>\n\n<p>\u7b2c\u4e00,\u5148\u505a\u4e00\u6b21\u5b8c\u6574\u7684\u5185\u5bb9\u5ba1\u8ba1\u2014\u2014\u68b3\u7406\u6240\u6709\u5b58\u91cf\u5185\u5bb9\u7684\u6570\u91cf\u3001\u4e3b\u9898\u3001\u6d41\u91cf\u3001\u6536\u5f55\u60c5\u51b5,\u5f62\u6210\u4e00\u4efd&#8221;\u5185\u5bb9\u8d44\u4ea7\u6e05\u5355 + \u6539\u9020\u4f18\u5148\u7ea7\u8868&#8221;\u3002<\/p>\n\n<p>\u7b2c\u4e8c,\u9009 10 \u7bc7\u4ee3\u8868\u6027\u5185\u5bb9\u505a\u5c0f\u89c4\u6a21\u8bd5\u70b9\u2014\u2014\u6311\u9009&#8221;\u9ad8\u76f8\u5173\u6027 + \u9ad8\u6f5c\u529b&#8221;\u8c61\u9650\u7684\u5185\u5bb9,\u6309\u56db\u6b65\u6846\u67b6\u505a\u5b8c\u6574\u6539\u9020,\u89c2\u5bdf 4 \u5468\u5185\u7684\u6548\u679c\u3002<\/p>\n\n<p>\u7b2c\u4e09,\u57fa\u4e8e\u8bd5\u70b9\u7ecf\u9a8c\u5236\u5b9a\u6539\u9020 SOP\u2014\u2014\u628a\u6210\u529f\u7684\u6539\u9020\u65b9\u6cd5\u8bba\u56fa\u5316\u4e3a\u5185\u90e8 SOP,\u786e\u4fdd\u540e\u7eed 100 \u7bc7\u3001500 \u7bc7\u6539\u9020\u7684\u8d28\u91cf\u4e00\u81f4\u6027\u3002<\/p>\n\n<p>\u7b2c\u56db,\u7ec4\u5efa\u865a\u62df\u7684 AEO-SEO \u534f\u4f5c\u5c0f\u7ec4\u2014\u2014SEO \u56e2\u961f\u3001AEO \u56e2\u961f\u3001\u5185\u5bb9\u56e2\u961f\u5404\u51fa 1-2 \u4eba,\u5171\u540c\u63a8\u8fdb\u6539\u9020\u9879\u76ee,\u907f\u514d\u7ec4\u7ec7\u58c1\u5792\u3002<\/p>\n\n<p>\u5b58\u91cf\u5185\u5bb9\u6539\u9020\u662f GEO \u65f6\u4ee3 B2B \u4f01\u4e1a\u7684&#8221;\u8d44\u4ea7\u6fc0\u6d3b&#8221;\u5de5\u7a0b\u2014\u2014\u628a\u8fc7\u53bb\u4e94\u5e74\u6c89\u6dc0\u7684\u5185\u5bb9\u8d44\u4ea7\u901a\u8fc7 AI \u53ef\u8bfb\u5316\u5347\u7ea7,\u53d8\u6210\u672a\u6765\u4e94\u5e74 AI 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