{"id":5211,"date":"2026-08-23T09:04:04","date_gmt":"2026-08-23T01:04:04","guid":{"rendered":"http:\/\/geo.szhzxw.cn\/?p=5211"},"modified":"2026-08-25T21:26:28","modified_gmt":"2026-08-25T13:26:28","slug":"geo%e6%96%b9%e6%b3%95%e8%ae%ba%ef%bc%9ae-e-a-t-%e6%a1%86%e6%9e%b6%e7%9a%84%e5%b7%a5%e7%a8%8b%e5%8c%96%e8%90%bd%e5%9c%b0-%e4%bb%8e%e5%86%85%e5%ae%b9%e4%bf%a1%e5%8f%b7%e5%88%b0-ai","status":"publish","type":"post","link":"https:\/\/geo.szhzxw.cn\/?p=5211","title":{"rendered":"E-E-A-T \u6846\u67b6\u7684\u5de5\u7a0b\u5316\u843d\u5730\u2014\u2014\u4ece\u5185\u5bb9\u4fe1\u53f7\u5230 AI \u5f15\u7528\u7387"},"content":{"rendered":"<p>E-E-A-T \u8fd9\u4e2a\u8bcd\u5728 SEO \u5708\u5df2\u7ecf\u88ab\u8ba8\u8bba\u4e86\u5341\u5e74\uff0c\u4f46\u5728 GEO\uff08\u751f\u6210\u5f0f\u5f15\u64ce\u4f18\u5316\uff09\u65f6\u4ee3\uff0c\u5b83\u7684\u6218\u7565\u5730\u4f4d\u53d1\u751f\u4e86\u6839\u672c\u6027\u53d8\u5316\u3002\u5728\u4f20\u7edf\u641c\u7d22\u65f6\u4ee3\uff0cE-E-A-T \u662f\u4e00\u79cd&#8221;\u8f6f\u4fe1\u53f7&#8221;\uff0c\u5f71\u54cd\u6392\u540d\u6743\u91cd\u4f46\u5e76\u4e0d\u76f4\u63a5\u51b3\u5b9a\u80fd\u5426\u88ab\u68c0\u7d22\uff1b\u5728 GEO \u65f6\u4ee3\uff0cE-E-A-T \u5347\u683c\u4e3a&#8221;\u786c\u4fe1\u53f7&#8221;\u2014\u2014AI \u5f15\u64ce\u5728\u751f\u6210\u7b54\u6848\u65f6\u4f1a\u663e\u5f0f\u8bc4\u4f30\u5185\u5bb9\u7684 E-E-A-T \u5c5e\u6027\uff0c\u51b3\u5b9a\u662f\u5426\u5c06\u5176\u4f5c\u4e3a\u5f15\u7528\u6e90\u3002<\/p>\r\n<p>\u672c\u6587\u7efc\u5408\u53c2\u8003\u4e86 Google \u641c\u7d22\u8d28\u91cf\u8bc4\u4f30\u6307\u5357\uff08Search Quality Evaluator Guidelines\uff09\u516c\u5f00\u7248\u672c\u3001Search Engine Journal 2025 \u5e74\u5173\u4e8e AI Overviews \u5f15\u7528\u504f\u597d\u7684\u7cfb\u5217\u7814\u7a76\u3001Ahrefs Brand Radar \u5de5\u5177\u767d\u76ae\u4e66\uff0c\u4ee5\u53ca Majestic\u3001Moz \u7b49\u7b2c\u4e09\u65b9 SEO \u5382\u5546\u5bf9\u5185\u5bb9\u6743\u5a01\u6027\u4fe1\u53f7\u7684\u5de5\u7a0b\u5316\u5206\u6790\uff0c\u4ece\u5de5\u7a0b\u89c6\u89d2\u62c6\u89e3 E-E-A-T \u56db\u4e2a\u7ef4\u5ea6\u7684\u5177\u4f53\u843d\u5730\u65b9\u6cd5\u3002<\/p>\r\n<h2 class=\"wp-block-heading\">\u4e00\u3001E-E-A-T \u7684\u8d77\u6e90\u4e0e GEO \u65f6\u4ee3\u7684\u65b0\u5185\u6db5<\/h2>\r\n<p>E-E-A-T \u662f Experience\uff08\u7ecf\u9a8c\uff09\u3001Expertise\uff08\u4e13\u4e1a\u6027\uff09\u3001Authoritativeness\uff08\u6743\u5a01\u6027\uff09\u3001Trustworthiness\uff08\u53ef\u4fe1\u5ea6\uff09\u56db\u4e2a\u82f1\u6587\u5355\u8bcd\u9996\u5b57\u6bcd\u7684\u7f29\u5199\uff0c\u6700\u65e9\u51fa\u73b0\u5728 Google 2014 \u5e74\u7684\u300a\u641c\u7d22\u8d28\u91cf\u8bc4\u4f30\u6307\u5357\u300b\u4e2d\uff0c\u539f\u610f\u662f&#8221;\u4eba\u5de5\u8bc4\u4f30\u5458\u6253\u5206\u5185\u5bb9\u8d28\u91cf&#8221;\u7684\u53c2\u8003\u6846\u67b6\u30022018 \u5e74 Google \u52a0\u5165\u4e86\u989d\u5916\u7684 E\uff08Experience\uff09\uff0c\u5f3a\u8c03&#8221;\u7b2c\u4e00\u624b\u7ecf\u9a8c&#8221;\u5bf9\u5185\u5bb9\u8d28\u91cf\u7684\u52a0\u5206\u4f5c\u7528\u3002<\/p>\r\n<p>\u8fdb\u5165 GEO \u65f6\u4ee3\uff0cE-E-A-T \u7684\u5185\u6db5\u53d1\u751f\u4e09\u70b9\u5173\u952e\u53d8\u5316\uff1a\u7b2c\u4e00\uff0c\u5b83\u4ece&#8221;\u8bc4\u4f30\u5458\u6253\u5206\u53c2\u8003&#8221;\u53d8\u6210\u4e86&#8221;AI \u5f15\u64ce\u7684\u5de5\u7a0b\u8f93\u5165&#8221;\u2014\u2014AI \u5f15\u64ce\u4f1a\u7528 NLP \u6a21\u578b\u81ea\u52a8\u8bc6\u522b\u5185\u5bb9\u91cc\u7684 E-E-A-T \u4fe1\u53f7\uff1b\u7b2c\u4e8c\uff0c\u56db\u4e2a\u7ef4\u5ea6\u7684\u6743\u91cd\u4e0d\u518d\u5e73\u5747\u2014\u2014Trustworthiness \u7684\u6743\u91cd\u663e\u8457\u4e0a\u5347\uff0c\u56e0\u4e3a LLM \u51cf\u5c11\u5e7b\u89c9\u7684\u6838\u5fc3\u7b56\u7565\u662f&#8221;\u53ea\u5f15\u7528\u9ad8\u53ef\u4fe1\u6e90&#8221;\uff1b\u7b2c\u4e09\uff0cE-E-A-T \u4fe1\u53f7\u4ece&#8221;\u9875\u9762\u7ea7&#8221;\u4e0b\u6c89\u5230&#8221;\u6bb5\u843d\u7ea7&#8221;\u2014\u2014AI \u5f15\u64ce\u4f1a\u9010\u6bb5\u8bc4\u4f30\u5f15\u7528\u4ef7\u503c\u3002<\/p>\r\n<h3 class=\"wp-block-heading\">\uff08\u4e00\uff09\u4e3a\u4ec0\u4e48 E-E-A-T \u5728 GEO \u65f6\u4ee3\u88ab\u5f3a\u5316<\/h3>\r\n<p>LLM \u7684\u672c\u8d28\u662f\u57fa\u4e8e\u7edf\u8ba1\u7684\u4e0b\u4e00\u4e2a\u8bcd\u9884\u6d4b\uff0c\u5b83\u4f1a&#8221;\u5e7b\u89c9&#8221;\u2014\u2014\u751f\u6210\u770b\u4f3c\u5408\u7406\u4f46\u5b9e\u9645\u9519\u8bef\u7684\u5185\u5bb9\u3002\u51cf\u5c11\u5e7b\u89c9\u7684\u6838\u5fc3\u5de5\u7a0b\u7b56\u7565\u4e4b\u4e00\u5c31\u662f&#8221;<strong>\u68c0\u7d22\u65f6\u4f18\u5148\u53ec\u56de\u9ad8\u6743\u5a01\u5185\u5bb9<\/strong>&#8220;\u3002\u8fd9\u610f\u5473\u7740 AI \u5f15\u64ce\u5fc5\u987b\u6709\u4e00\u4e2a&#8221;\u5185\u5bb9\u53ef\u4fe1\u5ea6\u8bc4\u5206\u4f53\u7cfb&#8221;\uff0cE-E-A-T \u5c31\u662f\u8fd9\u4e2a\u4f53\u7cfb\u7684\u4e8b\u5b9e\u6807\u51c6\u3002<\/p>\r\n<h2 class=\"wp-block-heading\">\u4e8c\u3001E-E-A-T \u56db\u4e2a\u7ef4\u5ea6\u7684\u5de5\u7a0b\u5316\u89e3\u6784<\/h2>\r\n<p>\u5f88\u591a\u4f01\u4e1a\u628a E-E-A-T \u5f53\u6210\u62bd\u8c61\u6982\u5ff5\uff0c\u4f46\u5728 GEO \u5b9e\u8df5\u4e2d\uff0cAI \u5f15\u64ce\u4f1a\u628a\u5b83\u62c6\u89e3\u4e3a\u53ef\u91cf\u5316\u7684\u5de5\u7a0b\u4fe1\u53f7\u3002<\/p>\r\n<h3 class=\"wp-block-heading\">\uff08\u4e00\uff09Experience\uff1a\u7b2c\u4e00\u624b\u7ecf\u9a8c\u7684\u53ef\u9a8c\u8bc1\u4fe1\u53f7<\/h3>\r\n<p>Experience \u5173\u6ce8\u7684\u662f&#8221;\u5185\u5bb9\u4f5c\u8005\u662f\u5426\u771f\u6b63\u7ecf\u5386\u8fc7\u6240\u63cf\u8ff0\u7684\u4e8b\u60c5&#8221;\u3002AI \u5f15\u64ce\u8bc6\u522b Experience \u7684\u5de5\u7a0b\u4fe1\u53f7\u5305\u62ec\uff1a<\/p>\r\n<p>1\uff09<strong>\u7ec6\u8282\u9897\u7c92\u5ea6<\/strong>\u2014\u2014\u53ea\u6709\u771f\u6b63\u505a\u8fc7\u7684\u4eba\u624d\u5199\u5f97\u51fa\u7684\u7ec6\u8282\uff08\u5982&#8221;\u6211\u4eec\u7528 Schema \u6807\u8bb0\u540e\uff0cAI \u5f15\u7528\u7387\u4ece 8% \u4e0a\u5347\u5230 23%&#8221;\uff0c\u800c\u4e0d\u662f&#8221;GEO \u5f88\u91cd\u8981&#8221;\uff09\u3002<\/p>\r\n<p>2\uff09<strong>\u6848\u4f8b\u4e0e\u65f6\u95f4\u6233<\/strong>\u2014\u2014\u5177\u4f53\u516c\u53f8\u540d\u3001\u9879\u76ee\u65f6\u95f4\u3001\u53ef\u9a8c\u8bc1\u7684\u6570\u636e\u70b9\u3002<\/p>\r\n<p>3\uff09<strong>\u7b2c\u4e00\u4eba\u79f0\u53d9\u4e8b<\/strong>\u2014\u2014&#8221;\u6211\u4eec&#8221;\u3001&#8221;\u6211\u56e2\u961f&#8221;\u3001&#8221;\u7ecf\u8fc7 6 \u4e2a\u6708\u5b9e\u6d4b&#8221;\u7b49\u63aa\u8f9e\u3002<\/p>\r\n<p>4\uff09<strong>\u5931\u8d25\u4e0e\u7ea0\u9519\u8bb0\u5f55<\/strong>\u2014\u2014\u6562\u4e8e\u8bb0\u5f55\u8bd5\u9519\u8fc7\u7a0b\u7684\u54c1\u724c\u53cd\u800c\u66f4\u53ef\u4fe1\uff0c\u56e0\u4e3a\u8fd9\u662f&#8221;\u771f\u505a\u8fc7\u7684&#8221;\u7279\u5f81\u3002<\/p>\r\n<h3 class=\"wp-block-heading\">\uff08\u4e8c\uff09Expertise\uff1a\u4e13\u4e1a\u6027\u7684\u53ef\u91cf\u5316\u6307\u6807<\/h3>\r\n<p>Expertise \u5173\u6ce8\u7684\u662f&#8221;\u4f5c\u8005\u5728\u6240\u5199\u9886\u57df\u662f\u5426\u6709\u4e13\u4e1a\u79ef\u7d2f&#8221;\u3002AI \u5f15\u64ce\u8bc6\u522b\u7684\u5de5\u7a0b\u4fe1\u53f7\u5305\u62ec\uff1a<\/p>\r\n<p>1\uff09<strong>\u4f5c\u8005\u5b9e\u4f53\u7684\u77e5\u8bc6\u56fe\u8c31\u5173\u8054<\/strong>\u2014\u2014\u4f5c\u8005\u662f\u5426\u6709 Wikipedia \u8bcd\u6761\u3001LinkedIn \u884c\u4e1a\u9875\u9762\u3001\u884c\u4e1a\u5956\u9879\u8bb0\u5f55\u3002<\/p>\r\n<p>2\uff09<strong>\u5185\u5bb9\u6df1\u5ea6<\/strong>\u2014\u2014\u662f\u5426\u8986\u76d6\u4e86\u8be5\u9886\u57df\u7684\u6838\u5fc3\u6982\u5ff5\u3001\u662f\u5426\u5f15\u7528\u4e86\u4e13\u4e1a\u672f\u8bed\u3001\u662f\u5426\u7ed9\u51fa\u5de5\u7a0b\u7ea7\u7ec6\u8282\u3002<\/p>\r\n<p>3\uff09<strong>\u5782\u76f4\u9886\u57df\u805a\u7126\u5ea6<\/strong>\u2014\u2014\u4f5c\u8005\u5728\u540c\u4e00\u9886\u57df\u6301\u7eed\u8f93\u51fa\u7684\u5386\u53f2\u3002AI \u5f15\u64ce\u4f1a\u770b\u4f5c\u8005\u8fc7\u53bb 5-10 \u5e74\u7684\u53d1\u6587\u8bb0\u5f55\uff0c\u8bc6\u522b&#8221;\u5782\u76f4\u4e13\u5bb6&#8221;\u8fd8\u662f&#8221;\u8de8\u9886\u57df\u5199\u624b&#8221;\u3002<\/p>\r\n<p>4\uff09<strong>\u4e13\u4e1a\u8d44\u8d28\u6807\u6ce8<\/strong>\u2014\u2014\u5b66\u5386\u3001\u804c\u79f0\u3001\u884c\u4e1a\u8ba4\u8bc1\u3001\u5b66\u672f\u8bba\u6587\u53d1\u8868\u8bb0\u5f55\u3002<\/p>\r\n<h3 class=\"wp-block-heading\">\uff08\u4e09\uff09Authoritativeness\uff1a\u6743\u5a01\u6027\u7684\u7f51\u7edc\u6548\u5e94<\/h3>\r\n<p>Authoritativeness \u5173\u6ce8\u7684\u662f&#8221;\u4f5c\u8005\u4e0e\u54c1\u724c\u662f\u5426\u88ab\u5916\u90e8\u4e16\u754c\u516c\u8ba4\u4e3a\u6743\u5a01&#8221;\u3002\u8fd9\u662f\u4e00\u4e2a\u5178\u578b\u7684\u7f51\u7edc\u6548\u5e94\u4fe1\u53f7\uff0cAI \u5f15\u64ce\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u8bc4\u4f30\uff1a<\/p>\r\n<p>1\uff09<strong>\u5916\u94fe\u6765\u6e90\u8d28\u91cf<\/strong>\u2014\u2014\u88ab\u9ad8\u6743\u5a01\u7f51\u7ad9\uff08\u5a92\u4f53\u3001\u5b66\u672f\u671f\u520a\u3001\u653f\u5e9c\u673a\u6784\u3001\u884c\u4e1a\u5934\u90e8\u54c1\u724c\uff09\u94fe\u63a5\u7684\u5185\u5bb9\u6743\u5a01\u6027\u663e\u8457\u66f4\u9ad8\u3002<\/p>\r\n<p>2\uff09<strong>\u54c1\u724c\u641c\u7d22\u91cf<\/strong>\u2014\u2014\u54c1\u724c\u8bcd\u7684\u641c\u7d22\u91cf\u662f\u4e00\u4e2a&#8221;\u88ab\u5173\u6ce8\u5ea6&#8221;\u7684\u4ee3\u7406\u53d8\u91cf\uff0cAI \u5f15\u64ce\u901a\u8fc7 Knowledge Graph \u4e0e\u54c1\u724c\u5b9e\u4f53\u7684\u641c\u7d22\u9891\u6b21\u8bc4\u4f30\u6743\u5a01\u6027\u3002<\/p>\r\n<p>3\uff09<strong>\u7b2c\u4e09\u65b9\u5f15\u7528\u4e0e\u63d0\u53ca<\/strong>\u2014\u2014\u662f\u5426\u88ab\u5176\u4ed6\u6743\u5a01\u6587\u7ae0\u3001\u884c\u4e1a\u62a5\u544a\u3001\u5a92\u4f53\u62a5\u9053\u5f15\u7528\u6216\u63d0\u53ca\u3002Ahrefs Brand Radar \u7b49\u5de5\u5177\u53ef\u4ee5\u76d1\u6d4b\u8fd9\u79cd&#8221;\u975e\u94fe\u63a5\u7684\u54c1\u724c\u63d0\u53ca&#8221;\u3002<\/p>\r\n<p>4\uff09<strong>Schema.org Organization \u6807\u8bb0<\/strong>\u2014\u2014\u901a\u8fc7 sameAs \u5c5e\u6027\u94fe\u63a5\u5230 Wikipedia\u3001LinkedIn\u3001\u5b98\u65b9\u793e\u4ea4\u5a92\u4f53\u7b49\u6743\u5a01\u5b9e\u4f53\u3002<\/p>\r\n<h3 class=\"wp-block-heading\">\uff08\u56db\uff09Trustworthiness\uff1a\u53ef\u4fe1\u5ea6\u7684\u5de5\u7a0b\u5316\u4fdd\u969c<\/h3>\r\n<p>Trustworthiness \u662f GEO \u65f6\u4ee3\u6743\u91cd\u6700\u9ad8\u7684 E-E-A-T \u7ef4\u5ea6\uff0cAI \u5f15\u64ce\u8bc6\u522b\u7684\u5de5\u7a0b\u4fe1\u53f7\u5305\u62ec\uff1a<\/p>\r\n<p>1\uff09<strong>HTTPS \u4e0e\u5b89\u5168\u8bc1\u4e66<\/strong>\u2014\u2014\u6280\u672f\u5c42\u6700\u57fa\u7840\u7684\u4fe1\u4efb\u4fe1\u53f7\u3002<\/p>\r\n<p>2\uff09<strong>\u8054\u7cfb\u65b9\u5f0f\u900f\u660e<\/strong>\u2014\u2014\u516c\u53f8\u5730\u5740\u3001\u5ba2\u670d\u7535\u8bdd\u3001About Us \u9875\u9762\u662f\u5426\u5b8c\u6574\u3002<\/p>\r\n<p>3\uff09<strong>\u5185\u5bb9\u66f4\u65b0\u65e5\u671f<\/strong>\u2014\u2014\u660e\u786e\u6807\u6ce8 published \/ modified \u65f6\u95f4\uff0cAI \u5f15\u64ce\u4f1a\u4f18\u5148\u5f15\u7528\u6709\u65f6\u6548\u6027\u7684\u5185\u5bb9\u3002<\/p>\r\n<p>4\uff09<strong>\u6765\u6e90\u6807\u6ce8\u4e0e\u53c2\u8003\u6587\u732e<\/strong>\u2014\u2014\u6240\u6709\u6570\u636e\u9648\u8ff0\u5fc5\u987b\u6709\u53ef\u70b9\u51fb\u7684\u539f\u59cb\u6765\u6e90\u94fe\u63a5\u3002<\/p>\r\n<p>5\uff09<strong>\u5229\u76ca\u51b2\u7a81\u58f0\u660e<\/strong>\u2014\u2014\u5546\u4e1a\u5185\u5bb9\u660e\u786e\u6807\u6ce8 sponsor \/ advertorial\uff0c\u907f\u514d\u8bef\u5bfc\u3002<\/p>\r\n<h2 class=\"wp-block-heading\">\u4e09\u3001E-E-A-T \u4fe1\u53f7\u5de5\u7a0b\uff1a5 \u4e2a\u843d\u5730\u52a8\u4f5c<\/h2>\r\n<p>\u57fa\u4e8e\u4e0a\u8ff0\u89e3\u6784\uff0c\u4f01\u4e1a\u8981\u628a E-E-A-T \u4ece\u62bd\u8c61\u6982\u5ff5\u53d8\u6210\u53ef\u91cf\u5316\u7684\u5de5\u7a0b\u52a8\u4f5c\u3002<\/p>\r\n<h3 class=\"wp-block-heading\">\uff08\u4e00\uff09\u5efa\u7acb\u4f5c\u8005\u5b9e\u4f53\u4e3b\u9875<\/h3>\r\n<p>\u4e3a\u6bcf\u4e2a\u4f5c\u8005\u5efa\u7acb\u72ec\u7acb\u7684&#8221;\u4f5c\u8005\u5b9e\u4f53\u9875&#8221;\uff0c\u5305\u542b\u4f5c\u8005\u7b80\u4ecb\u3001\u4e13\u4e1a\u8d44\u8d28\u3001\u8fc7\u5f80\u4f5c\u54c1\u3001\u793e\u4ea4\u5a92\u4f53\u94fe\u63a5\uff0c\u5e76\u4f7f\u7528 Schema.org Person \u6807\u8bb0\u3002\u8fd9\u76f8\u5f53\u4e8e\u7ed9 AI \u5f15\u64ce\u4e00\u4e2a&#8221;\u4f5c\u8005\u8eab\u4efd\u8bc1&#8221;\u3002<\/p>\r\n<h3 class=\"wp-block-heading\">\uff08\u4e8c\uff09Schema.org Organization \u6807\u8bb0<\/h3>\r\n<p>\u6240\u6709\u5b98\u7f51\u5fc5\u987b\u90e8\u7f72\u5b8c\u6574\u7684 Organization Schema\uff0c\u5305\u62ec logo\u3001\u5730\u5740\u3001\u8054\u7cfb\u65b9\u5f0f\u3001sameAs \u94fe\u63a5\uff08\u6307\u5411 Wikipedia\u3001LinkedIn\u3001Twitter\/X\u3001\u77e5\u4e4e\u7b49\uff09\uff0c\u8ba9 AI \u5f15\u64ce\u80fd\u51c6\u786e\u8bc6\u522b\u54c1\u724c\u5b9e\u4f53\u3002<\/p>\r\n<h3 class=\"wp-block-heading\">\uff08\u4e09\uff09\u6570\u636e\u6765\u6e90\u6807\u6ce8\u89c4\u8303<\/h3>\r\n<p>\u5efa\u7acb\u4f01\u4e1a\u5185\u90e8&#8221;\u6570\u636e\u6765\u6e90\u6807\u6ce8\u89c4\u8303&#8221;\uff1a\u6240\u6709\u6570\u636e\u9648\u8ff0\u5fc5\u987b\u9644\u539f\u59cb\u94fe\u63a5\uff0c\u4f18\u5148\u5f15\u7528 Ahrefs\u3001Search Engine Journal\u3001Gartner\u3001McKinsey\u3001\u4fe1\u901a\u9662\u7b49\u516c\u5f00\u6743\u5a01\u6e90\u3002\u8fd9\u4e0d\u4ec5\u63d0\u5347 Trustworthiness\uff0c\u4e5f\u65b9\u4fbf AI \u5f15\u64ce\u505a&#8221;\u4e8b\u5b9e\u6838\u67e5&#8221;\u3002<\/p>\r\n<h3 class=\"wp-block-heading\">\uff08\u56db\uff09\u5916\u94fe\u4e0e\u54c1\u724c\u63d0\u53ca\u5efa\u8bbe<\/h3>\r\n<p>E-E-A-T \u7684 Authoritativeness \u662f\u7f51\u7edc\u6548\u5e94\uff0c\u65e0\u6cd5\u9760\u5185\u5bb9\u7ad9\u81ea\u8eab\u8fbe\u6210\u3002\u4f01\u4e1a\u5fc5\u987b\u6709\u8ba1\u5212\u5730\u901a\u8fc7 PR \u6295\u653e\u3001\u884c\u4e1a\u5956\u9879\u3001\u5a92\u4f53\u62a5\u9053\u3001KOL \u5408\u4f5c\u7b49\u65b9\u5f0f\u6269\u5927&#8221;\u6743\u5a01\u63d0\u53ca\u9762&#8221;\u3002Ahrefs Brand Radar\u3001Brandwatch \u7b49\u5de5\u5177\u53ef\u4ee5\u76d1\u6d4b\u54c1\u724c\u63d0\u53ca\u7387\u3002<\/p>\r\n<h3 class=\"wp-block-heading\">\uff08\u4e94\uff09\u5185\u5bb9\u66f4\u65b0\u4e0e Freshness \u4fe1\u53f7<\/h3>\r\n<p>\u5efa\u7acb&#8221;\u5185\u5bb9\u5b9a\u671f\u56de\u8bbf\u673a\u5236&#8221;\u2014\u2014\u6bcf 6-12 \u4e2a\u6708\u5bf9\u6838\u5fc3\u5185\u5bb9\u505a\u4e8b\u5b9e\u6838\u67e5\u4e0e\u6570\u636e\u66f4\u65b0\uff0c\u660e\u786e\u6807\u6ce8 lastmod \u65f6\u95f4\u3002\u8fd9\u662f AI \u5f15\u64ce\u8bc4\u4f30&#8221;\u5185\u5bb9\u65b0\u9c9c\u5ea6&#8221;\u7684\u6838\u5fc3\u4fe1\u53f7\u3002<\/p>\r\n<h2 class=\"wp-block-heading\">\u56db\u3001E-E-A-T \u5728\u4e0d\u540c AI \u5f15\u64ce\u4e2d\u7684\u5dee\u5f02\u5316\u8868\u73b0<\/h2>\r\n<p>\u867d\u7136 E-E-A-T \u662f\u4e8b\u5b9e\u6807\u51c6\uff0c\u4f46\u4e0d\u540c AI \u5f15\u64ce\u5728\u5de5\u7a0b\u5b9e\u73b0\u4e0a\u5404\u6709\u4fa7\u91cd\u3002<\/p>\r\n<h3 class=\"wp-block-heading\">\uff08\u4e00\uff09ChatGPT \u641c\u7d22<\/h3>\r\n<p>ChatGPT \u641c\u7d22\u4e25\u91cd\u4f9d\u8d56 OpenAI \u5185\u90e8\u7684\u77e5\u8bc6\u56fe\u8c31\u4e0e Bing \u641c\u7d22\u7d22\u5f15\uff0c\u5bf9 E-E-A-T \u7684 Authoritativeness \u4fe1\u53f7\u6781\u4e3a\u654f\u611f\u2014\u2014\u88ab\u7ef4\u57fa\u767e\u79d1\u3001Reddit\u3001HackerNews\u3001\u7ebd\u7ea6\u65f6\u62a5\u7b49\u9ad8\u6743\u5a01\u6e90\u5f15\u7528\u7684\u5185\u5bb9\u4f1a\u83b7\u5f97\u663e\u8457\u66f4\u9ad8\u7684\u5f15\u7528\u7387\u3002<\/p>\r\n<h3 class=\"wp-block-heading\">\uff08\u4e8c\uff09Perplexity<\/h3>\r\n<p>Perplexity \u5f3a\u8c03&#8221;\u5b9e\u65f6\u68c0\u7d22 + \u591a\u6e90\u4ea4\u53c9\u9a8c\u8bc1&#8221;\uff0cTrustworthiness \u4fe1\u53f7\u6743\u91cd\u6700\u9ad8\u2014\u2014\u5185\u5bb9\u5fc5\u987b\u5305\u542b\u53ef\u70b9\u51fb\u7684\u539f\u59cb\u6765\u6e90\u94fe\u63a5\uff0c\u5426\u5219\u4e0d\u4f1a\u88ab\u5f15\u7528\u3002<\/p>\r\n<h3 class=\"wp-block-heading\">\uff08\u4e09\uff09Google AI Overviews<\/h3>\r\n<p>AI Overviews \u76f4\u63a5\u7ee7\u627f Google \u641c\u7d22\u7684 E-E-A-T \u8bc4\u5206\u4f53\u7cfb\uff0c\u5bf9 Experience \u4e0e Expertise \u4fe1\u53f7\u8bc6\u522b\u6700\u7cbe\u786e\uff0c\u5bf9\u7ed3\u6784\u5316\u6807\u8bb0\uff08Article\u3001Author\u3001Organization\uff09\u7684\u89e3\u6790\u80fd\u529b\u6700\u5f3a\u3002<\/p>\r\n<h3 class=\"wp-block-heading\">\uff08\u56db\uff09\u56fd\u5185 AI \u5f15\u64ce\uff08\u8c46\u5305\u3001\u5143\u5b9d\u3001\u6587\u5fc3\u4e00\u8a00\uff09<\/h3>\r\n<p>\u56fd\u5185 AI \u5f15\u64ce\u5bf9\u4e2d\u6587\u6743\u5a01\u6e90\uff08\u4fe1\u901a\u9662\u3001\u827e\u745e\u300136 \u6c2a\u3001\u864e\u55c5\u3001\u77e5\u4e4e\u9ad8\u8d5e\u7b54\u6848\uff09\u7684 E-E-A-T \u6743\u91cd\u8f83\u9ad8\uff0c\u5bf9 Wikipedia \u7684\u4f9d\u8d56\u5ea6\u4f4e\u4e8e\u56fd\u5916\u5f15\u64ce\u3002<\/p>\r\n<h2 class=\"wp-block-heading\">\u4e94\u3001E-E-A-T \u843d\u5730\u6548\u679c\u7684\u6d4b\u91cf\u65b9\u6cd5<\/h2>\r\n<p>E-E-A-T \u4e0d\u662f&#8221;\u505a\u5b8c\u4e86\u5c31 OK&#8221;\uff0c\u5fc5\u987b\u5efa\u7acb\u53ef\u91cf\u5316\u7684\u6d4b\u91cf\u4f53\u7cfb\u3002<\/p>\r\n<h3 class=\"wp-block-heading\">\uff08\u4e00\uff09AI \u5f15\u7528\u7387<\/h3>\r\n<p>\u901a\u8fc7 Otterly\u3001Profound\u3001Ahrefs Brand Radar \u7b49\u5de5\u5177\uff0c\u76d1\u6d4b\u54c1\u724c\u5728 AI \u5f15\u64ce\u7b54\u6848\u4e2d\u7684\u5f15\u7528\u9891\u6b21\u3001\u5f15\u7528\u4f4d\u6b21\u3001\u5f15\u7528\u4e0a\u4e0b\u6587\u60c5\u611f\u3002\u8fd9\u662f E-E-A-T \u843d\u5730\u7684\u6700\u7ec8\u8861\u91cf\u6307\u6807\u3002<\/p>\r\n<h3 class=\"wp-block-heading\">\uff08\u4e8c\uff09Knowledge Graph \u5173\u8054\u5ea6<\/h3>\r\n<p>\u901a\u8fc7 Schema.org \u9a8c\u8bc1\u5de5\u5177\u3001Google Rich Results Test\u3001\u767e\u5ea6\u641c\u7d22\u8d44\u6e90\u5e73\u53f0\uff0c\u76d1\u6d4b\u54c1\u724c\u5b9e\u4f53\u4e0e\u4f5c\u8005\u5b9e\u4f53\u662f\u5426\u88ab\u641c\u7d22\u5f15\u64ce\u6b63\u786e\u8bc6\u522b\u4e0e\u5173\u8054\u3002<\/p>\r\n<h3 class=\"wp-block-heading\">\uff08\u4e09\uff09\u54c1\u724c\u641c\u7d22\u91cf\u8d8b\u52bf<\/h3>\r\n<p>\u901a\u8fc7 Google Trends\u3001\u767e\u5ea6\u6307\u6570\u76d1\u6d4b\u54c1\u724c\u8bcd\u641c\u7d22\u91cf\u7684\u957f\u671f\u8d8b\u52bf\u3002E-E-A-T \u5efa\u8bbe\u4f1a\u5e26\u52a8\u54c1\u724c\u641c\u7d22\u91cf\u4e0a\u5347\uff0c\u8fdb\u800c\u5f62\u6210&#8221;\u88ab\u5f15\u7528 \u2192 \u54c1\u724c\u66dd\u5149 \u2192 \u54c1\u724c\u641c\u7d22 \u2192 \u66f4\u9ad8\u6743\u5a01\u6027&#8221;\u7684\u98de\u8f6e\u3002<\/p>\r\n<h2 class=\"wp-block-heading\">\u516d\u3001\u5e38\u89c1\u95ee\u9898 FAQ<\/h2>\r\n<p><strong>Q1\uff1aE-E-A-T \u662f Google \u4e13\u6709\u7684\u5417\uff1f\u4f1a\u4e0d\u4f1a\u5f71\u54cd\u56fd\u5185 AI \u5f15\u64ce\uff1f<\/strong><\/p>\r\n<p>E-E-A-T \u662f Google \u63d0\u51fa\u7684\u6846\u67b6\uff0c\u4f46\u5176\u5e95\u5c42\u601d\u60f3\uff08\u7ecf\u9a8c\u3001\u4e13\u4e1a\u3001\u6743\u5a01\u3001\u53ef\u4fe1\uff09\u662f\u5185\u5bb9\u8d28\u91cf\u8bc4\u4f30\u7684\u901a\u7528\u51c6\u5219\uff0c\u88ab\u5168\u7403\u4e3b\u6d41 AI \u5f15\u64ce\u53c2\u8003\u4e0e\u501f\u9274\u3002\u56fd\u5185 AI \u5f15\u64ce\u5728\u8bc4\u4f30\u4e2d\u6587\u5185\u5bb9\u8d28\u91cf\u65f6\u4e5f\u4f1a\u7528\u7c7b\u4f3c\u7ef4\u5ea6\uff0c\u53ea\u662f\u6743\u91cd\u4e0e\u5177\u4f53\u4fe1\u53f7\u7565\u6709\u5dee\u5f02\u3002<\/p>\r\n<p><strong>Q2\uff1a\u5c0f\u516c\u53f8\u6ca1\u6709\u4f5c\u8005\u6743\u5a01\u6027\u600e\u4e48\u529e\uff1f<\/strong><\/p>\r\n<p>\u5c0f\u516c\u53f8\u53ef\u4ee5\u901a\u8fc7&#8221;\u501f\u529b&#8221;\u7b56\u7565\u2014\u2014\u4e0e\u884c\u4e1a\u4e13\u5bb6\u3001KOL\u3001\u5b66\u672f\u987e\u95ee\u5408\u4f5c\uff0c\u628a\u4ed6\u4eec\u7684\u4f5c\u8005\u5b9e\u4f53\u4e0e\u4f60\u7684\u5185\u5bb9\u5173\u8054\u8d77\u6765\u3002\u540c\u65f6\u901a\u8fc7\u6df1\u5ea6\u5782\u76f4\u5185\u5bb9\u3001\u8be6\u7ec6\u6848\u4f8b\u3001\u516c\u5f00\u6570\u636e\u6765\u6e90\u5efa\u7acb Trustworthiness \u4fe1\u53f7\uff0c\u9010\u6b65\u79ef\u7d2f Authoritativeness\u3002<\/p>\r\n<p><strong>Q3\uff1aE-E-A-T \u591a\u4e45\u80fd\u89c1\u6548\uff1f<\/strong><\/p>\r\n<p>E-E-A-T \u662f\u7f51\u7edc\u6548\u5e94\uff0c\u9700\u8981 6-12 \u4e2a\u6708\u7684\u6301\u7eed\u5efa\u8bbe\u624d\u80fd\u770b\u5230\u660e\u663e\u7684 AI \u5f15\u7528\u7387\u63d0\u5347\u3002\u8fd9\u662f\u4e00\u9879\u957f\u671f\u6295\u8d44\uff0c\u4e0d\u662f\u4e00\u5468\u80fd\u89c1\u6548\u7684\u5feb\u53d8\u91cf\u3002<\/p>","protected":false},"excerpt":{"rendered":"E-E-A-T \u8fd9\u4e2a\u8bcd\u5728 SEO \u5708\u5df2\u7ecf\u88ab\u8ba8\u8bba\u4e86\u5341\u5e74\uff0c\u4f46\u5728 GEO\uff08\u751f\u6210\u5f0f\u5f15\u64ce\u4f18\u5316\uff09\u65f6\u4ee3\uff0c\u5b83\u7684\u6218\u7565\u5730\u4f4d\u53d1\u751f\u4e86\u6839 [&hellip;]","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[21],"class_list":["post-5211","post","type-post","status-publish","format-standard","hentry","category-4","tag-e-e-a-t"],"_links":{"self":[{"href":"https:\/\/geo.szhzxw.cn\/index.php?rest_route=\/wp\/v2\/posts\/5211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geo.szhzxw.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geo.szhzxw.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geo.szhzxw.cn\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/geo.szhzxw.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5211"}],"version-history":[{"count":1,"href":"https:\/\/geo.szhzxw.cn\/index.php?rest_route=\/wp\/v2\/posts\/5211\/revisions"}],"predecessor-version":[{"id":5353,"href":"https:\/\/geo.szhzxw.cn\/index.php?rest_route=\/wp\/v2\/posts\/5211\/revisions\/5353"}],"wp:attachment":[{"href":"https:\/\/geo.szhzxw.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geo.szhzxw.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geo.szhzxw.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}